Hammer Museum
Identity
Hammer Museum
Hammer Museum is a conducive build exhibition and experience. it does not place some panting art on the wall, but more like the experience itself is the art at that moment. That’s one of the standard features between Bruce Nauman and Hammer Museum, and that’s why I choose Bruce Nauman as my micro exhibition artist. He always considered the viewer as part of the art; when you look at it you and your experience are part of the art.
My impression of The Hammer Museum is small but juicy; being small is so refreshing. Sometimes we went to the museum, and we were getting exhausted because our energy divided too many things to see, to digest. But hammer, you only need to go to 2-3 rooms but feel rejuvenated. Keep the energy up inside a small place. Achieve a limitless dynamic inside a limit box. So, I came up with my logo and added more dimension to it.